Best interactive demo software for small B2B teams, grouped by how each one bills

Best interactive demo software: the short list

• Supademo: Free plan for one creator with five demos; paid plans bill per creator or bundle one or five creators; HTML demos from Business and sandbox demos from Growth.
• Storylane: Free plan with one seat and one published demo; Starter includes one seat and bills extra seats; Growth and Premium bundle five and ten seats; Hubs are its sales-room feature.
• Arcade: interactive demo plans sit on their own pricing page, with a Free plan for one published demo and a Growth plan billed per seat. Its main pricing page now sells AI video.
• Navattic: a free Starter plan with one seat and one demo; Base bundles five seats and Growth ten, both with unlimited HTML demos; Enterprise is custom.
• HowdyGo: Starter, Pro and Enterprise plans that all list unlimited users and unlimited HTML demos, with a 14-day trial in place of a free plan.

How to compare: the billing unit decides cost per creator

Four billing units appear across these tools. A single free seat costs nothing but caps your published demos. A per-seat plan multiplies one amount by your builders. A bundled plan includes a fixed number of seats and bills extras individually. A flat team plan, as on HowdyGo, lists unlimited users, so cost per creator falls as the team grows.

The sum is the same each time: total plan cost divided by the number of people who build demos. Run it with live amounts for your builder count from a US view, because these vendors add AI credits, add-ons or annual billing discounts that move the total.

Free plans compared by what they limit

• Supademo Free: one creator, five guided demos, 50 video recordings, unlimited views and embeds.
• Storylane Free: one seat, one published demo, unlimited views, lead capture and basic analytics.
• Arcade Free: one published demo with unlimited views, AI voiceovers and the Arcade MCP server.
• Navattic Starter: one seat, one demo, unlimited views and basic analytics.
• HowdyGo: a 14-day trial and three plans (Starter, Pro and Enterprise) on its pricing page, with no free tier listed there.

Which tool fits which team

• One builder testing a first demo: start on a Free plan above and see which limit you hit first, whether demo count, published demos or watermark.
• Two to five builders on a marketing or customer success team: compare Supademo's Scale and Growth and the bundled tiers at Storylane and Navattic against your real builder count.
• Many builders, such as sales engineers across regions: price HowdyGo's unlimited-user plans against per-seat totals.
• Sales-led teams: look at Storylane's Hubs, which Storylane describes as digital sales rooms, and at Navattic's Launchpad, which Navattic describes as demo automation built for sales teams.
• Teams that need video as well: Supademo includes screen recordings, while Arcade sells AI video on its own plans, apart from its demo plans.

Features that separate the five

• HTML demos: Supademo lists them from Business and Storylane from Growth. Navattic lists unlimited HTML demos on its paid plans, HowdyGo on every plan, and Arcade lists HTML capture under Enterprise.
• Sandbox demos: Supademo lists them from Growth, Navattic on Growth, Storylane on its Enterprise tier, and HowdyGo as an add-on on Pro and Enterprise.
• Lead capture: Storylane lists it on Free, Supademo from Scale, Arcade on Growth as CTAs and forms, and HowdyGo on Starter.
• AI agents: Supademo, Storylane and Navattic each sell an agent that guides and qualifies buyers, while HowdyGo's Howdy AI agent helps build and personalize demos and Arcade's agents build content from AI tools.

When a free plan is enough

If one product flow will stay the same for months, and you need one demo on one page, a Free plan from Supademo, Storylane, Arcade or Navattic may carry you. Move up when you hit a limit that costs you leads: a published-demo cap, a watermark you cannot remove, or no lead form. Supademo vs Storylane sets two of these side by side, and the Supademo pricing guide shows how its tiers unlock.