What is Supademo? Interactive demos, recordings and what each part does

What is Supademo?

Supademo is a software product sold by a company of the same name at supademo.com. You record a workflow in a web app, a desktop app or a design file, and Supademo turns it into a demo with steps, hotspots and text that a viewer clicks through at their own pace. The home page calls it an AI demo platform for the full customer journey, and its help docs cover use by sales, marketing, onboarding and training teams.

Readers also ask what Supademo is used for. The common uses are product tours on a website, leave-behinds after a sales call, onboarding walkthroughs and help articles. The home page says more than 200,000 professionals at over 3,000 organizations use it, which is the vendor's own claim.

How it works, from capture to measurement

• Capture: the Chrome extension records a web app, the desktop app for Mac and Windows records other software, and the Figma plugin and uploads turn designs and screenshots into demos. The home page also lists tap-by-tap mobile demos.
• Edit: add hotspots, callouts, chapters, blur, zoom and voiceovers, and use AI to write or translate the text.
• Share: send a link, embed the demo in a page, export a video or PDF, or group several demos into a Showcase collection.
• Measure: analytics shows views and where viewers leave, and lead forms or email gates can capture contact details inside the demo.

The three demo formats

• Guided screenshot and video demo: a walkthrough built from screenshots, slides or video, available on all plans.
• Guided HTML demo: a clone of the product page that keeps clicks and hover states, with editable text, images and data. It starts at the Business plan.
• Sandbox demo: a replica of the product that viewers can explore freely without touching production data. It starts at the Growth plan.

What the AI parts do

AI Command lets a user edit, translate and organize demos by typing a request, and the Supademo MCP server lets assistants such as ChatGPT or Claude create and edit demos. Both are listed from the Scale plan up. AI voiceovers are also a paid feature, listed from Scale up.

The AI Demo Agent is a separate product on the same platform. It talks with website visitors, asks discovery questions, shows relevant demos and hands a summary to sales. It runs on usage-based credits rather than seats.

What Supademo is not

• Not a CRM: it syncs demo engagement to HubSpot, Salesforce and similar tools rather than replacing them.
• Not a website builder: it embeds in pages built on Webflow, WordPress, Notion and other tools that accept an embed.
• Not a live product trial: a guided demo replays captured screens or a cloned page, and only the sandbox format lets a viewer roam freely.
• Not a help desk: it embeds walkthroughs in help articles on Zendesk, Intercom, GitBook and Notion, and the help desk stays where it is.

Who it is for

Supademo is built for teams that need to show software without a live call: product marketers, founders, sales engineers, customer success leads and trainers. Whether it fits depends on how many people will build demos, because paid plans bill per creator. Read the Supademo review for strengths and limits, the pricing guide for the seat arithmetic and the how-to guide for a build order.