Best interactive demo software for marketing: lead forms, CRM sync and branding by plan

The pick for a marketing team

Supademo Scale is the pick for a marketing team that wants lead forms, HubSpot sync, watermark removal and a custom domain on one plan: $38 a month per creator on yearly billing, or $50 on monthly billing. Storylane has lead forms on its Free plan, HowdyGo adds them on Starter, and Navattic ticks forms on every plan.

Where lead forms, CRM sync and custom domains start

Supademo's Free plan has no lead forms or CRM sync. Storylane's HubSpot sync starts on Starter, while its Salesforce sync waits for Premium. Navattic's grid lists HubSpot, Salesforce and Marketo from Base.

Lead forms that feed the CRM

Supademo adds a form as a chapter, an extra screen between steps. A form chapter takes up to seven fields, text, dropdown or number. It can restrict access to company email addresses, which filters out personal ones such as Gmail, and submitted emails go through external verification. Viewers can skip a form unless Skip Form is turned off.

HubSpot and Salesforce sync uses AI field mapping, Marketo receives standard fields directly, and leads export to CSV at any time. Supademo's website-demo guide advises three to five free steps, then a form, then the deeper content. The Supademo HubSpot integration page covers what reaches HubSpot, and interactive demo analytics software covers what viewers did inside the demo.

Branding and custom domains on a marketing site

• Supademo: watermark removal and a custom domain start on Scale. On Free, the "Made with Supademo" watermark stays.
• Storylane: custom branding starts on Starter and custom domains on Premium.
• HowdyGo: custom branding and theming start on Starter, and a custom domain on Pro.
• Navattic: custom themes start on Base and custom domains on Growth.

Supademo's embed code is responsive by default and pastes into any page or CMS block that accepts HTML, so a marketer can publish a demo on a landing page without a developer. Embed an interactive demo on a website walks through the options.

Which demo tool fits which marketing team

• One marketer on a budget: Storylane Free for lead forms at $0, or Supademo Scale for forms and HubSpot sync at $38 a month per creator, billed yearly.
• Several builders: HowdyGo Starter has lead forms for unlimited users at $159 a month on annual billing, though CRM sync waits for Pro at $399.
• Salesforce and Marketo on the entry plan: Navattic Base or Supademo Scale, both with HubSpot too.

A marketing team can test lead forms in Supademo's 14-day trial of Scale, though the Free-plan watermark stays until it pays.