Supademo HubSpot integration: what syncs, what does not and which plan you need

How the integration works and how to set it up

Supademo has a native HubSpot integration, and it starts on the Scale plan at $38 a month per creator on yearly billing, or $50 on monthly billing. It syncs identified viewers into HubSpot as contacts and logs their demo views as timeline events.

If a matching contact exists, Supademo adds an activity event to that contact's timeline. If none exists, it creates a contact and logs the activity. It maps captured lead data to existing HubSpot contact properties where possible, using AI field mapping. Email is the match key and cannot be changed, and the lead source is always Supademo.

A viewer becomes identified through an email lead capture form, which Supademo recommends, or through a trackable share link that includes the viewer's email. Setup follows three steps.

1. Connect HubSpot from the integrations page in the Supademo dashboard.
2. Identify viewers with an email form or a trackable share link that carries the email.
3. Open the contact in HubSpot and look for the timeline event.

Which Supademo plan includes HubSpot, and the price

What reaches HubSpot from Supademo and what does not

• Completion rate, steps viewed and session counts are not synced as HubSpot contact properties.
• Custom form fields are not automatically mapped to custom HubSpot properties, and Supademo's help names Zapier for pushing custom fields.
• Supademo's HubSpot page explains how to set up your own field mapping and also says custom field mapping is not configurable in the native integration. The two statements differ, so send one custom field through in the trial and see where it lands.
• Leads also export to CSV at any time.

Other Supademo CRM and marketing integrations

Supademo lists HubSpot, Salesforce and Marketo as CRM integrations, all from Scale. Slack, Zapier, webhooks, Google Analytics and Google Tag Manager also start on Scale. Salesforce syncs identified viewers only, Zapier can update a CRM contact when a verified viewer interacts with a demo, and Slack sends demo activity and lead notifications to channels.

HubSpot sync in Storylane and HowdyGo

Storylane syncs HubSpot from Starter. Starter is $40 a month on yearly billing and includes HubSpot and Zapier, next to Supademo Scale at $38 a month per creator on the same basis. Storylane's Salesforce sync starts on Premium, and its lead forms are on the Free plan, so a team that only needs forms can start there.

HowdyGo's pricing page lists CRM sync from Pro, $399 a month on annual billing, and not on Starter; ask HowdyGo which CRMs that covers. Pick Supademo Scale when HubSpot sync, analytics and a custom domain should sit on one plan. See best interactive demo software for marketing for forms and branding, Supademo pricing for every plan and the Supademo review for the full verdict.

Supademo's 14-day trial of Scale, which needs no card, is the time to connect HubSpot and see what arrives in the CRM.